Market Intelligence

Every category is competitive, and to cut through the noise and connect with consumers, it’s important to understand what needs aren’t being met, and the best way to cost-effectively design and build products that meet these needs; and then communicate the product’s unique selling proposition to the consumer. Market intelligence isn’t just about collecting data in a marketing research report. It’s about interpreting the data in a meaningful way that delivers insights. These insights help us devise our product development plan, the most effective global sourcing strategy, the product brand strategy, and any new product introduction.

At EDGE, our system for collecting and interpreting data has be honed and optimized with over one hundred years of combined experience. Combined with our sourcing, manufacturing, and distribution strengths, our market intelligence guarantees each product has a place in its category, strengthens the brand, and is quickly brought to market.